Success at the Berlinale

Three days until the end of the Berlinale, The Berlin Film Festival, and Screen Daily is scoring Italy’s Caesar Must Die as a close second to the German film Barbara for the top prize, the Golden Bear. Almost as exciting, Caesar Must Die might bring home a collective prize for the actors, mostly non-professionals who are  inmates at Rome’s Rebibbia Prison.

The Berlin Film Festival is important because it’s one of the world’s leading film festivals and  it is considered the largest publicly attended film festival in the world with more than 4200 journalists responsible for the media exposure in over 110 countries.

This year, Angelina Jolie made her directorial debut with The Land of Blood and Honey at the Berlinale and last night Meryl Streep was awarded the Honorary Golden Bear for Lifetime Achievement.

Since the Berlinale exposure and critical success for Caesar Must Die, Rai Trade has sold rights for France to Bellissima Film, for Spain to Golem distribution, for Brazil to Mares Film, for Benelux countries to Cinemien, for Australia to Palace and for Israel to Nachshon Film.

 It’s in negotiations for the U.S., U.K., Japan, Skandinavian territories and countries of the former Soviet Union.

With or without that Golden Bear Italy has already won.